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Excitement swept through major towns in Osun State yesterday, Monday, September 1, 2025 as the Imole Millionaire Roadshow kicked off with music, games, and giveaways ahead of the official launch of the Imole Millionaire Lottery in October.
The campaign, organised by Osun Mega Draw, began at Sabo Market in Ilesha where DJs, MCs, dancers, and brand ambassadors entertained residents with dance contests, football juggling challenges, trivia games, and social media competitions.
The colourful train is billed to move from Ilesha (yesterday) to Oja Oje in Ede today (Tuesday), before making a stop at Oja Oba in Osogbo on Friday.
Each activation is expected to last between five and seven hours.
Beyond entertainment, the organisers handed out free branded merchandise, including T-shirts, caps, and stickers, while lucky participants smiled home with cash rewards and other gifts.
Speaking on the roadshow, the organisers said the initiative was designed to generate excitement, deepen community engagement, and raise awareness about the new lottery brand.
The Imole Millionaire Roadshow will run until September 20, covering several towns and markets across Osun State, in what is shaping up to be one of the most vibrant pre-launch activations in recent years.
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